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Digital Products

The hard part was never building it.

Version one is the straightforward half. What decides whether a product is still earning in two years is the scope somebody held, the decisions somebody wrote down, and whether the next engineer can pick it up without calling us.

The life of a product you paid for
Launch
ScopeBuild
Month 1 to 3Year twoYear three
Where the budget goes

Design, engineering, the launch itself

Where the value is decided

Whether anyone uses it, whether it can be changed, whether it is still running

Most engagements are priced, staffed and finished on the left of that line. We scope for both halves, and we write the second half into the contract.

Starting point

Four ways this usually starts

Almost every conversation begins with one of these four sentences. Each one leads somewhere different, and the first job is working out which of them is yours.

Running on spreadsheets

“The business runs on spreadsheets and WhatsApp.”

What we build

The internal system that replaces both, built around how your team already works rather than how a template thinks they should.

Built, but unused

“We have an app. Almost nobody opens it.”

What we build

The research to find out why, then the rebuild. Often the product was right and the first ninety seconds of it were not.

Launching from zero

“We have a name and nothing else.”

What we build

Identity, storefront, payments and the launch around them, shipped as one thing so the product and the brand arrive together.

Inherited a codebase

“The person who built it is gone.”

What we build

An honest read of what you own, what is safe to keep, and what it costs to carry it. Sometimes the answer is that it is fine.

Capabilities

What we build

Five things, and we would rather do one of them properly than all five badly.

Mobile apps

iOS and Android, consumer products through to field and employee tools, built for the devices and networks your users actually have.

Web platforms and portals

Customer portals, partner dashboards, multi-role admin systems and SaaS products, with permissions and reporting designed in from the start.

Commerce

Storefronts, payments, fulfilment and the launch around them. Built for conversion, not decoration.

Internal systems

CRMs, workflow automation, document intelligence and reporting, for companies running on spreadsheets and WhatsApp today.

Brand and launch

Identity, design systems, content and go-to-market, delivered as part of the product so what you ship and how you present it are one thing.

Governance

Run like a regulated build, without the regulator

The governance we apply to systems audited by a central bank is the governance we apply here. It costs us nothing extra to work this way, and it is the reason these projects finish.

  • 01One architect, one standardThe same person signs off a storefront and a payment core. There is no junior track for the work that is not regulated.
  • 02Documented as it is builtBecause documentation written at the end is written for nobody. This is what makes the handover real rather than ceremonial.
  • 03Tested the way a regulated system is testedLoad, integration and the failure paths, not only the route where everything works. Most products are only ever tested on the happy path.

A product that does not move money has a smaller blast radius than one that does, so it can move faster and cost less. What it does not get is a lower standard of engineering, because we do not keep two of those.

The same people, the same standard, the same refusal to ship something we would not want to inherit. The only thing that changes is how much ceremony the risk deserves.

TypeScriptReact NativeNext.jsDesign systemsCI from day oneAnalytics wired in
UniIdentity: brand, commerce and launch across five markets
After launch

What happens after launch

The right half of that first diagram, in writing. This is the part most engagements leave vague, so it is the part we put in the contract.

From the day you take it
  1. Day zero

    Handover

    Repositories, infrastructure, accounts, domains and documentation, all already in your name. There is no transfer to negotiate because none of it was ever ours.

  2. First 30 days

    Launch defects are ours

    Anything that breaks because of how we built it, we fix, at no cost. We do not call them change requests.

  3. Month two onward

    Your call

    A support and improvement retainer at a fixed monthly rate, or nothing at all. You decide after you have seen it live, not while signing.

  4. Any time after

    It keeps working without us

    Take the whole thing to another team, or your own. Nothing in it is licensed from us or runs on our accounts.

Contact

Something that has to ship?

Tell us what it is. The first conversation is free, and you will have a number before the second one.

No cost to talk

The first call and the scoping conversation are free.

Dubai, GMT+4

A lead in your timezone, on your calendar, not a shared inbox.

A reply within a day

Or write directly to info@7billion.ae.